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Describe the three major factors that influence purchase decisions in the business market.
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- Describe how consumers make purchase decisions and how they use and dispose of the purchased goods or services?Determine the variables that have an impact on business and the problems that lie ahead for companies in the United States of America.The business market consists of four major categories. What are they?
- The business market consists of four broad segments: producers, resellers, government, and institutions. What are they?Identify the fundamental principles of marketing and demonstrate how the steps in the marketing process can contribute to successful business practice.Outline and explain what is your understanding of marketing and suggest three reasons why companies engage in marketing?