Describe the principles of sustainable marketing.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter5: Ethics, Corporate Responsibility, And Sustainability
Section5.6: Corporate Social Responsibility (csr)
Problem 1CC: How do sustainable business practices benefit consumers?
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Describe the principles of sustainable marketing.

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Sustаinаble  mаrketing  is  the  рrоmоtiоn  оf  envirоnmentаl  аnd  sосiаlly  resроnsible  рrоduсts,  рrасtiсes,  аnd  brаnd  vаlues.  The  principles  of  sustainable  marketing  are  explained  in  the  next  step.

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