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- How would a brick-and-mortar store utilise FBA? How would it link its information tools to those of Amazon?During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Communicating your value proposition4.a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words…During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principle
- For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…Business analysts say that physical retail stores are declining, while e-commerce websites such as Amazon are more popular than ever. Do you agree? Why or why not? What are the adverse effects, if any, of the rise of e-commerce websites vs. physical retail stores? What are the positives?Good afternoon, please assist with question. Use the PESTEL Framework for a company in St. Vincent and the Grenadines and discuss how the factors have impacted the sector in which the selected organization is categorized. Thanks in advance
- why pepsi company is consider as the best company in the world?What are the pros and cons of the “American Express Redefines Its Strategy” caseSubsequent to the entry of organized malls and online marketing, it was feared that Mom and Pop stores will vanish but it did not happen and Mom and Pop Stores continue to get normal profit and exist even today. What reasons do you attribute to their survival?
- Executive summary of Bo's coffee in the Philippines.Have some time to browse Alibaba.com and take a look at some of the products that are offered for sale there. What are some of the logistical factors that are different between buying something on Alibaba.com and buying something on Amazon.com?Which segments of the market does apple company serve