Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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develop research questions for the topic 'the advantages of online advertising for small businesses through facebook marketplace
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- Compare the seven different advertisingmedia.arrow_forwardWhat media decisions are made in advertising promotional campaigns? How is the effectiveness of advertising media measured?arrow_forwardWhat makes marketers use digital advertising, especially in the tourism and hospitality industries?arrow_forward
- How do advertisers optimize advertisement placement for maximum effectiveness?arrow_forward. Aanalyze the impact of well-defined advertising objectives on the overall effectiveness of marketing efforts.arrow_forwardWhat are negative keywords in online advertising, and how do they influence ad targeting?arrow_forward
- identify the strategy decisions a marketing manager must make in the advertising area.arrow_forwardDiscuss the role of keywords in pay-per-click (PPC) advertising campaigns. How do advertisers select and optimize keywords to improve ad performance?arrow_forwardWhat are the ethical considerations related to keyword-based advertising and user profiling in online platforms?arrow_forward
- In which stage of the product life cycle would advertising expenditures most likely induce as a firm attempts to react to increasing competition?arrow_forwardDiscuss traditional sources of advertising and public relations in comparison to e-based strategies. What are the pros and cons of each? What modes of advertising and public relations appeal to you and why?arrow_forwarddiscuss the impact of digital advertising on consumer behavior and purchasing decisions.arrow_forward
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