Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Introduction to service marketing
Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers…
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Describe post-sale service arrangements the firm does or should provide?
Explain how the firm’s repair/service efforts impact customer satisfaction?

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