Describe how information technology supports distribution operations.
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Describe how information technology supports distribution operations.
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- Discuss how channel members interact and how they organize to perform the work of the channel1- Explain why companies use marketing channels and discuss the functions these channels perform. 2- Discuss how channel members interact and how they organize to perform the work of the channel.HOW STEEPLED factors influence the implementation of an e-commerce platform.
- Identify the major channel alternatives open to a company.Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.