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- 1. Explain the importance of needs, wants, and demands and how these frame marketing: Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is essence intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager. 4. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior. 5. Business markets have numerous characteristics that contrast sharply with consumer markets. Discuss six of those characteristics and what implications each one carries of marketers of business goods20 - What concept explains what a business wants to be?A) TargetB) MissionC) StrategyD) PurposeE) VisionPitch change management for strategic plan in Apple using relevant theories
- What is the value proposition of sti when it is established? What is it's mission statement?Creative Homework/Shon Project. You have been a contributing author to several marketing newsletters. and you have been asked to submit a one-page article on market segmentation. First. describe the need for market segmentation and then. in rum, d iscuss the various approaches marketers can ta.ke. including the advantages of each approachWhat is an action plan? Why are action plans such animportant part of market planning? Why is it so important for marketers to break the implementation of amarketing plan down into individual elements throughaction plans?
- DeBeers Diamond Dilemma Case What threats are presented to DeBeers under the technology segment and how does it inhibit success? Please provide detail.1. Conduct market segmentation for "Aria" based on the SEG questions. How many segments would you would retain? Why? Decide which segment should be the primary target market and explain why.Marketing Plan Goal for Peloton to enhance business with a Rental Approach 3.1 Customer Objectives 3.2 Collaborator Objectives 3.3 Internal Objectives 3.4 Competitive Objectives 1.2 Primary Goal