Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. Explain ONE key social or cultural factor affected the company’s international business activities.
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- 3. Explain ONE key social or cultural factor affected the company’s international business activities.arrow_forwardCountry of Selection: Brazil 1. Compare and contrast important cultural elements of Brazilian market against those in the United States, including communication, values and attitudes, cultural dimensions, and so on. 2.Compare and contrast important political and economic factors for Brazililian market against those in the domestic market (United States). Factors should include political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.arrow_forwardWhat aspects of international marketing are most affected by political instability in a country? Describe the risk reduction process that some firms follow.arrow_forward
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