Asap Company XYZ is considering offering a new service in the field of telecommunication, in your opinion which source of competitive advantage they should adopt? And why?. Also which pricing strategy to apply and Why?

Retail Price Comparison To demonstrate the wide variation in pricing of an identical item, visit three different stores online and compare prices on similar items. Please do not just get on Amazon and compare prices there for an item. Actually visit different independent store websites.  It might be really interesting to visit a local store's website and a national store's website, comparing pricing for the same item.    1.  Select a category of store. Some suggestions are: Grocery:   large chain store, local chain store, convenience store Health and beauty aids:   grocery store, drugstore, discount store Over-the-counter drugs:   chain drugstore, local drugstore, discount store Clothing:   specialty store, department store, discount store   2.  Select several items to compare in your category. For example, in the grocery category, you may want to compare a type of cereal, a canned soup, and a snack item. If possible, you might check prices at a local store…

(a) What is segmented pricing? (b) Briefly describe the different types of segmented pricing.

Consumer perceptions of prices are also affected by alternative pricing strategies.  Marriott Hotels, for example, has different brands for differing price points.  Building upon the Marriott example, please SCAN the environment to find examples of a company whose pricing strategy is closely tied to its branding strategies.