Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Question 11
Which best describes an operation that penetrates an existing market with a lower cost alternative within a short amount of time?
Group of answer choices
a. Product/service imitator
b. Product/service innovator
c. Focused operation
d. Mass customization
e. Unfocused operation
Expert Solution
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Step 1
Business operations are directed to activities that companies employ on a day-to-day basis to improve the value of the company & earn a return. Business operations increase as the firm grows, & the management must plan to adapt the changes to control glitches from happening in the system.
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