cues that consumers can use to rate the perceived quality of a product that they have not purchased previously and give two business example of each.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Discuss the cues that consumers can use to rate the perceived quality of a product that they have not purchased previously and give two business example of each.

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