Critically evaluate the following four statements to prove or disprove them. Make use of one to two retail clothing brands to support your position. NOTE: Use no more than two retail clothing brands per statement. Different brands may be used for each statement. Q.1.1 Brands shape our perceptions and our behaviour as consumers.
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Critically evaluate the following four statements to prove or disprove them. Make use of one to
two retail clothing brands to support your position.
NOTE: Use no more than two retail clothing brands per statement. Different brands may be used
for each statement.
Q.1.1 Brands shape our perceptions and our
Step by step
Solved in 3 steps
- Pick a brand of your choice and chose any 2 products or services from the Product Line offered by that brand. Explain the personality of those products / services and the type of individuals it is in context with the personality traits of consumers we had studied. Discuss in details.Answer the follow questions in relation to that product: Gerber Organic Puree Food Questions (1) Describe the product that you have chosen (2) Comment on the information provided on label (Informational or promotional) (3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5) Who is the product targeted to? Who is the target audience? (6) What consumer need does the product satisfy (7) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8) What marketing activities are used to promote the product in the store or otherwise (9) What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your observation,…1. What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the steps of the process. Assume you work for an automotive company. Apply the steps to college student in the market for a car
- Critically evaluate the following four statements to prove or disprove them. Make use of one to two retail clothing brands to support your position. NOTE: Use no more than two retail clothing brands per statement. Different brands may be used for each statement. Brand consumption is used to mark social class boundaries.Consumers go through a series of steps (from problem recognition to post-purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products:a. A new suit for a job interviewb. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an example
- 11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.4. Linking a brand to third-party sources does not have any impact on people’s views and attitudes towards the brand. Select one:TrueFalse
- Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…