Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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identify four strategic benefit considerations.
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- List four to six strategic factors that are often important in the make-vs.-buy decision.arrow_forwardWhat precisely is a business impact analysis (often abbreviated as BIA)?What are some of the roles that have been recognised by BIA for your company or home network?arrow_forwardWhat are some benefits of a strategic marketing orientation from a managerial perspective?arrow_forward
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