Critically assess the role and significance of supply chain integration in ensuring strong business function.
he company’s focus is on growth based on, “its holy trinity of price, selection, and availability,” as
explained by former Amazon executive John Rossman in his book The Amazon Way. One of the
company’s strengths is that they built their own
As a result, they were able to build a system where communication in real time is standard practice
and making adjustments is inherently part of the way the system works. While other big box giants
and mega superstore companies are scrambling to retrofit outdated and disjointed IT, Amazon is
efficiently zipping ahead of the competition. Communication in real time means convenience for
customers. Orders can be filled and shipped from a variety of locations to maximize efficiency and
customer satisfaction. When a process is deemed no longer relevant it is abandoned for more
responsive solutions.
Of course, few companies have the supply chain budget of companies like Amazon and FedEx, but
the strategies these companies use can be applied to drive growth at any level.
Critically assess the role and significance of supply chain integration in ensuring strong business
function.
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