Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Summarize the situation (high-level overview of the key issues/situation) of Facebook Inc. issue with privacy regarding the psychlogical reserch they conducted without the permission of their users.
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- The current COVID-19 outbreak demonstrates how important it is to recognise not just the substantial advantages of Ghana's scholastic information systems but also the hazards and difficulties they provide.arrow_forwardAnalyzing the Amazon website explain the following: Is Amazon Content: Is the content of the selected website relevant for its intended audience? Why, why not? Is there anything they can do to make it more relevant? Social Media Integration: Is the social media component well-integrated with the website you selected? How does it work? Any recommendations? Call-for-Action: Does the website include a call-for-action component (a share, subscribe, donate, enter to win, etc.)? How does it work? How effective do you think it is? Can it be improved?arrow_forwardParaphrase this one. Analyze and elaborate in 100 words. Relying on data garnered from surveys underscores a common challenge—data accuracy. Not all respondents provide entirely truthful or precise information. Inaccuracies might stem not from dishonesty, but rather from personal biases and reservations. Consequently, inaccurate data stands to compromise the integrity of predictive insights, potentially leading businesses astray.arrow_forward
- Qualitative research aims to understand concepts, thoughts, or experiences. It provides in-depth insights into poorly understood topics—the data type deals with words, pictures, or descriptions. The methods involve using focus group(s) for “Open-ended questions” to explore subjects’ perspectives, Describing observations in words, and literature reviews. Qualitative research is also at risk for biases, including the Hawthorne effect, observer bias, recall bias, and social desirability bias. How do you ensure the reliability and validity of your findings in qualitative research?arrow_forward. Digital mannequins collect data frompassersby who are unaware that they arebeing recorded. Is this ethical?arrow_forwardread the 3 articles below, and minimum 1500 words analysis regarding social media, proposed laws to restrict it (research laws, above and beyond what is mentioned in the articles below), and the reason such laws are being proposed. And weigh that research and analysis against the First Amendment, of which you must cite at least two First Amendment cases that you have researched that will support whatever your conclusion will be as to whether such laws are Constitutional. As always this will take research and critical thinking. It is due by the end of day of Sunday April 7th. .wsj./us-news/law/florida-passes-law-banning-social-media-for-minors-under-14-abae4ce3?mod=Searchresults_pos4&page=1 \.wsj./tech/personal-tech/new-snapchat-feature-teen-insecurity-754ebae0?mod=Searchresults_pos8&page=1 .nytimes./2024/03/28/opinion/threads-x-twitter-social-media.html?searchResultPosition=10arrow_forward
- Need help answering this question. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?arrow_forwardSuppose AT&T showed a gay couple using its cellservice plan or P&G showed a gay couple usingone of its laundry products in ads on networktelevision. Is a backlash by those who do not acceptthe gay community a likely response? How are suchconsumers likely to respond? Why?arrow_forwardHow can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?arrow_forward
- An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? O cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment advertising value equivalency, brand mentions, article countingarrow_forwardWhy social media monitoring is applied in marketing research? Discuss the risk of not applying social media monitoring in marketing research?arrow_forwardplease choose the most correct anwser.arrow_forward
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