Creating shared value is defined as Multiple Choice the increasing tendency of the economies of the world to interact with one another as one market instead of many national markets. implementing policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. translating principles based on best evidence into organizational practice, bringing rationality to the decision-making process. a form of licensing in which a company allows a foreign company to pay it a fee and a share of the profit in return for using the first company’s brand name and a package of materials and services.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Creating shared value is defined as

Multiple Choice

the increasing tendency of the economies of the world to interact with one another as one market instead of many national markets.

implementing policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.

translating principles based on best evidence into organizational practice, bringing rationality to the decision-making process.

a form of licensing in which a company allows a foreign company to pay it a fee and a share of the profit in return for using the first company’s brand name and a package of materials and services.

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