It cost us $2000 to acquire Jimmy through a marketing campaign. Jimmy is buying from us4 times a month, each time about $400. It costs us $100 a month to keep in contact withJimmy. This while we lose 2% of customers like Jimmy each month. What is the CLV ofJimmy?O $77000$14500$74500$73000$69500

The problem provides information about a customer named Jimmy and asks to calculate his customer…

Answered: It cost us $2000 to acquire Jimmy…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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