Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, Planet Euro and Frothies. Alicia, the owner, is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $3.23 and has a margin of 73 %. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alícia estimates that this will increase the frequency of their purchases by 9% . Currently, her customers average buying 2 specialty drinks per week. The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 330 students will come to Cool Beans for a free trial. Of those, she anticipates that 17% will become regular customers who will purchase at least one specialty drink each week. The cost of printing and distributing the coupons is $112. What would be the CLV of a customer without consideration of the cost of the loyalty program, but with the higher purchase frequency? 0 dollars (S) CALCULATED VA clvb = $245 margin = $2.36

Taylor Smith owns a small clothing company, Cuteness for You, that offers an online subscription and personal shopping service targeted at busy families with children aged newborn to five years old. Currently, Taylor has one level of subscription service, the standard service. For $100 a month, the standard service provides its customers a monthly delivery of 10 clothing items carefully chosen to match the child's size, gender, and emerging style. The online clothing subscription market is fairly new but is growing rapidly and thus Taylor is considering extending the product line to increase its market share and profits. Taylor is debating whether to add a premium subscription service featuring profitable high-markup items for $125 per month, a basic subscription service that contains lower-markup popular items priced at $75 per month, or possibly both. Taylor knows that the new product lines provide an opportunity to attract more customers and possibly increase revenues and profit,…

Use the table provided below showing rooms available, rooms sold and rooms revenue for 7 properties (subject hotel + comp set) for one month to compute occupancy index for the subject hotel. Rooms Available (Supply) Rooms Sold (Demand) Revenue The subject hotel 10'000 7'000 700'000 Hotel A 9'000 3'000 400'000 Hotel B 9'000 8'000 700'000 Hotel C 10'000 7'000 700'000 Hotel D 000י7 5'000 500'000 Hotel E 11'000 8'000 700'000 Hotel F 8'000 4'000 400'000

Wanderlust Tours is considering a B2B partnership with Green Ocean Cruises. Before Wanderlust Tours embarks upon this relationship, however, it must understand the differences between a B2B and B2C partnership. Those differences include all of the following except Multiple Choice the duration of the relationships with customers. the focus on building relationships with customers. the buying procedures. the focus on derived demand.

Taylor Smith owns a small clothing company, Cuteness for You, that offers an online subscription and personal shopping service targeted at busy families with children aged newborn to five years old. Currently, Taylor has one level of subscription service, the standard service. For $100 a month, the standard service provides its customers a monthly delivery of 10 clothing items carefully chosen to match the child's size, gender, and emerging style. The online clothing subscription market is fairly new but is growing rapidly and thus Taylor is considering extending the product line to increase its market share and profits. Taylor is debating whether to add a premium subscription service featuring profitable high-markup items for $125 per month, a basic subscription service that contains lower-markup popular items priced at $75 per month, or possibly both. Taylor knows that the new product lines provide an opportunity to attract more customers and possibly increase revenues and profit,…

The entry to record cost of goods sold at the end of the month is a:     Debit to Work in Process Inventory and a credit to Finished Goods Inventory.   Debit to Cost of Goods Sold and a credit to Finished Goods Inventory.   Debit to Finished Goods Inventory and a credit to Cost of Goods Sold.   Debit to Finished Goods Inventory and a credit to Work in Process Inventory.

The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average revenue per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524,000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Cost per Sale Transactions 3,453 Profit per Unit (NOTE: You may express this in Dollar Profit or Profit Margin.) Search Ad Return on Investment (ROI), if the Search Ad Profit is $166,600 NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.

Given this data, compute the standard cost for one seafood dinner. What would the suggested menu price for the seafood dinner be assuming that the target food cost percent is 40 percent? Ingredient Serving Size (OZ) Edible Yield (%) AP Price Per Pound Fish 12 75 $8.98 Rice 4 100 $0.22 Beans 4 90 $0.65 Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Yamini a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with the goal to provide 'health food' at a reasonable price. She discussed her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her business venture, they shortlisted the option to sell ready-made and 'ready-to-make' vegetable shakes and sattu milkshakes. Then they both weighed the pros and cons of both the shortlisted options. 1. Name the function of management being discussed above and give any one of its characteristics. 2. Also briefly discuss any five limitations the function discussed in the case

For Mother’s Day, the handbag buyer planned a point-of-sale promotion at 25% off for straw handbags. Here is a record of what sold during the promotion: 100 handbags with an original retail of $49.00 200 handbags with an original retail of $39.00 Calculate the following: Total markdown in dollars for the promotion. Total sales generated for the Mother’s Day event. Total markdown percentage for the Mother’s Day sale event.