What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What are some of the problems associated with the use of DAGMAR?

Market segmentation and product positioning in consumer markets are extremely important concepts for marketers to address.  One of the big questions to address is what attributes should end up in the final positioning model(s).  Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature.  Clearly there is also a place for creativity in these regards.  Discuss how marketing management should go about making these critical product/brand positioning decisions.  After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.

Suppose research at Panasonic reveals that prospective buyers are anxious about buying highdefinition television sets. What strategies might you recommend to the company to reduce consumer anxiety?

Conduct a market share analysis, and profitability analysis of the food brand Sara Lee.  Based on that analysis, give the organization a marketing grade based on performance.  Please discuss in detail using marketing analytical terms.