Companies that invest in their people will create long-lasting competitive advantages that are difficult for other companies to duplicate   Question 12 options:   True   False

true or false  9. The second-degree stochastic dominance is better than the firstdegree stochastic dominance when evaluating the highest expected utility.

Question 1a : Explain how this statement is TRUE: When engaging in a transaction with a company, customers are buying a lot more than merely a product or service.Provide at least 3 arguments (you can use bullet points to answer this question). Your response should reflect exposure to and understanding of a selection of relevant concepts / learnings / readings covered in the course.

QUESTION 83 Once a customer has evaluated alternatives and made a choice, three basic issues are left: where to buy, how to pay for it, and: a. how to lower risk. b. what options are available. c. what is the rationale for purchase. d. when to buy it.   QUESTION 84 You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO. Which of the following is NOT a possibility your team should consider? a. The team could have gotten a better definition of what the CEO wanted to know before beginning the research b. The team could have hired an outside agency to do the research instead of doing it themselves. c. The team could have started at the end and worked…

41- Many businesses such as live comedy shows, sell services that are produced and consumed at the same time, i.e., the services are inseparable.  Potential customers are not able to try out their service before purchasing. Which of the following is the BEST way to overcome the problem of inseparability of services? Group of answer choices attractive point-of-purchase displays offer promotional discounts conduct perishability gap analysis offer money back guarantee 42- I have never seen a gas station running a Black Friday sale. Most likely, gas stations are exhibiting what type of pricing strategy? Group of answer choices everyday low prices (EDLP) price skimming bait and switch high/low 43- Along the service-product continuum, which of the following would be considered the most service dominant? Group of answer choices Goodyear tire company Costco Wholesale Warehouse Doctor's office Washington Post Newspaper 44- Suppose a retailer is offering a sale by cutting…

27) A company’s corporate office has to decide between investing capital in a given business as it in a high growth industry or divesting that business given its current low market share. The company business is represented by which of the following? a) A star b) A question mark c) A cash cow d A dog

The idea that managers make decisions with incomplete information is an example of which term below?   Question 33 options:   satisficing   bounded rationality   decision criteria   Management by Objectives

17- According to a business plan for a startup, the break-even point was calculated at 12,000 units of sales. However, after launch, the average variable cost for the product has gone up. Which of the following is the effect on break-even point? Group of answer choices the effect on break-even point cannot be determined without more information the break-even point will remain the same the break-even point will be higher than 12,000 units the break-even point will be lower than 12,000 units 18- According to a business plan for a startup, the break-even point was calculated at 12,000 units of sales. However, after launch, the unit price for the product had to be lowered. Which of the following is the effect on break-even point? Group of answer choices the break-even point will remain the same the break-even point will be lower than 12,000 units the effect on break-even point cannot be determined without more information the break-even point will be higher than 12,000…

As the owner of a fast food restaurant with declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded with everything as long as it meets certain health requirements. Money is no object to them. Use Excel to answer this question  Requirements:  Must include at least one of each item and no more than six of each item   Must use whole items (no half or partial servings)  Final burger must contain no more than: 3,000 mg of sodium  50 g of fat  3,000 calories  Must keep the servings of ketchup and lettuce the same  Must keep the servings of pickles and tomatoes the same Must use exactly two buns a. What is the most expensive burger you can make that meets these requirements?  b. What are the allocations of each ingredients.

The conceptual basis for an alliance in that it is: A positive-sum game A zero-sum game  Negative-sum game None of the above