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Community relations 1. In your own words, discuss what community relations in the context of commerce is.

Community relations 1. In your own words, discuss what community relations in the context of commerce is.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Community relations 1. In your own words, discuss what community relations in the context of commerce is. 2. What do you think is the importance of having a good relationship with the different communities that brands or companies have? 3. What could be the consequences of having a negative impression on your brand? 4. Imagine yourself as a business owner, and if you were to be asked right now, what would be your 3 main strategies in maintaining a good relationship with your communities? As always, it should be realistic, sustainable, and cost-efficient.
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