Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choose a person whom you believe to be a true opinion
leader. It might be a media celebrity, a political leader, a sports
figure, or someone in another category entirely. Research
ways in which the person has possibly shaped consumer
attitudes toward various goods and services. Present your
findings in class
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- Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable incomearrow_forwardConsider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.arrow_forwardI am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.arrow_forward
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