Chocolate milk was earlier perceived as a kids' beverage but is now perceived as a drink for all age groups. This case of changing consumers' perceptions of a product/brand is known as: O repositioning O reengineering O reintermediation O positioning O demarketing

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 3DYMP
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Chocolate milk was earlier perceived as a kids' beverage but is now perceived as a drink for all age groups. This
case of changing consumers' perceptions of a product/brand is known as:
repositioning
reengineering
O reintermediation
O positioning
demarketing
Transcribed Image Text:Chocolate milk was earlier perceived as a kids' beverage but is now perceived as a drink for all age groups. This case of changing consumers' perceptions of a product/brand is known as: repositioning reengineering O reintermediation O positioning demarketing
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