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- 4. Blistex was reviewing price and promotion alternatives for two products in its line: Regular Blixtex and Sensitive Lip Blistex. The price and promotion alternatives for the two products by their respective brand managers include the possibility of using additional promotion or a price reduction to stimulate sales volume. Here's what we know. Blistex Regular Blistex Sensitive Lips 2.00 Unit Price Unit Variable Costs 0.25 Unit Contribution 75 $1.00 1.40 .60 Unit volume 1,500,000 1,000,000 Both brand managers are considering either a price reduction of 5% or an incremental increase of $100,000 in advertising. 1. What absolute increase in sales units and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Regular? How about for Sensitive Lips? 2. What is the absolute increase in unit sales and dollar sales will be necessary to maintain the level of total contribution dollars if the price of each product is reduced by 5%Why is it important to recognize that labeling requirements may differ from country to country?Brand: Aquaphor Baby Healing Ointment 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. Please explain briefly. 4. Please explain how does the packaging support its image and price portrayed in its advertising. 5. How does the price of the product compare to the prices of other products in it's category? 5. Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) 6.
- Suggest any product that has drawbacks in terms of use (old and subject to development) to make it more user-friendly in relation to the concept of HCI.You are the product manager of a power Shakti herbal pest health drink for kids explain the concept of different levels of a product with reference to the brand power ShaktiDefine the following: A. BRAND LABELB. INSEPARABILITYC. RENTED GOODS SERVICED. VARIABILITYE. CONSUMER TEST