Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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chapter 9 - multimedia storytelling in strategic communications what makes an effective strategy to push a brand visually on multiple platforms?
In the book "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Seth Gitner, What are the three types of communications strategies Gitner discusses? Provide a definition, and an example that illustrates each type (the example should be one of your own, and not taken from the text). The examples should be materials you found online - provide a link to each example.
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