Chapter 14 discusses the types of consumer decisions.a. Which type(s) of decision making would purchasing a sandwich from a quick service restaurant(QSR) be?b. Which type of decision making are marketersat Wawa hoping that the mobile app willencourage consumers purchasing a sandwichfrom a QSR to be?c. Assume that purchasing a sandwich from a QSRis categorized as nominal decision making in agiven situation. Which of the two categories ofthis type of decision making is purchasing a sandwich from a QSR most likely to be? Why?

1. Definition of market segmentation. 2. Difinition of market targeting.

Any thoughts and how this relates to marketing management

38 When you go to a supermarket and end up buying something that you didn't intent to buy, this is an example of making a A) rational decision B) intuitive decision C) escalation of commitment D) irrational decision E) bounded decision

How do the Conjoint Models support strategic Marketing decision-making? What are the various statistical steps or analyses approaches to Conjoint Models using the use of formula/graphs to elaborate? Kindly give an example to describe how the Conjoint Models method is applied.

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

Marketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurant

Elaborate how would each of the above factors enhance usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New product creation, leading to new market development .

The stage in the consumer purchase decision process in which the consumer decides that she does not have enough stored, memory based information to make a good purchase decision, and, as a result, consults an outside marketing source such as a brand's website----is probably part of the the: A Problem recognition stage Information search stage C Alternative evaluation stage D Purchase decision stage B

describe an original decision-making scenario that conveys how the Availability heuristic and associated bias(es) played a part in the outcome. Explain how the biases could have been overcome to improve the decision.