Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Describe the challenges associated with implementing business intelligence.
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- In your opinion, what aspect of business intelligence is most important and why? For instance, what distinguishes data science from business intelligence?arrow_forwardThe method via which business intelligence operatesarrow_forwardWhat, in your view, is the most significant distinction between business intelligence and analytics?arrow_forward
- Explain how organisations such as Amazon.com or ebay.com use businessintelligence to extract information used for predicting the futureperformance of the organisations. In your answer indicate characteristicsof such business intelligence technologies (Use a minimum of two pages).arrow_forwardWhy are BI products so essential, and what is the purpose of business intelligence?arrow_forwardIndicate what the Analytics Ecosystem is, its 11 categories, and a brief description of each one.arrow_forward
- What do you consider to be the most significant distinction between business intelligence and analytics when comparing the two?arrow_forwardDescribe what is meant by the Business Analyst role being both tactical and strategic.arrow_forwardThe implementation of Business Intelligence is not without its difficulties, so what are they?arrow_forward
- Discuss the challenges associated with implementing Business Intelligence?arrow_forwardDefine the concept of data warehousing and its importance in modern business intelligence.arrow_forwardDescribe the value of business intelligence and the role that BI software plays in achieving that value.arrow_forward
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