What is business intelligence? Find some examples on the Internet of companies using business intelligence. What benefits did the companies gain? What is a data warehouse, and what are its main characteristics? How does it differ from a data mart?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
Section: Chapter Questions
Problem 7DQ
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What is business intelligence? Find some examples on the Internet of companies using business intelligence. What benefits did the companies gain?

What is a data warehouse, and what are its main characteristics? How does it differ from a data mart?

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