Cedric was struggling selling his golf photography outside a PGA event. When he offered a T-shirt with a golf photograph on it with any framed golf photo, sales picked up. Cedricdiscovered the value of sales promotions-specifically using.in encouraging customers to buy.Multiple Choicedealspremiumssamplessweepstakesrebates

Sales promotion refers to the marketing strategy where business uses temporary offer to increase the…

Answered: Cedric was struggling selling his golf…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.
How to advertise a classified ads site? Word count = 120 Please write in your own words
According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.
How to buy and sell on classified ads? 100 words required
Exploring Paid or Sponsored Placement Online Advertising 1. Use a search engine to find the online advertising webpages on the following websites: Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need. 3. Use your research to make a recommendation based on price, services offered, and other significant program features.
Ms. Aisha is a loyal customer of Vaseline Care Product located in Sohart, she like the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinced her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Advertisement b. Direct marketing c. Word of mouth d. Word of words
Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?
LMN Ltd, an FMCG Brand in India has hired you as a marketing consultant. your client has given following specification for you to plan your promotion strategy A) Objective is to stimulate sale & motivate individuals to buy on Impulse B) Message to be generally same for all. Which of the following elements of promotoion mix will you choose? options are Public Relations sales publicity advertising
Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.
Campaigns How you will present the ad developed with say in the ad that are What you wil Document that includes both to better the intention of to better the ad appeal influence the being used for influence the and execution consumer a longer period consumer to be used of time Advertising Appeal Advertising Execution Creative Brief Campaign theme
what does the company mean by “exposures”? If one person sees the same ad 10 times, does this mean 10 exposures?
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