Answered: "Carrefour"

Business

Management

"Carrefour"

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Globalization of markets and Globalization of production- how the "Carrefour" (www.carrefour.com) company is pursuing these orientations, give examples from the company's perspective that reflects the orientations precisely. Highlight some of the similarities between the home market and the host market which helped the company to expand in the host market and some of the differences which the company had to overcome to become successful.

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Step 1 Carrefour implemented international marketing strategies to attract foreign customers.

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Step 2 Carrefour employs specialists to create a dynamic offering of products and services.

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Step 3 Carrefour offers its local customers a huge range of products and services.

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Step 4 Carrefour Quality Lines and Carrefour organic products were a result of health concerns.

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