Cape Union Mart is an Outdoor clothing and equipment shop in South Africa and would like to export there clothes to the US market.   Advise Cape Union Mart on a basis for segmenting the US market

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Cape Union Mart is an Outdoor clothing and equipment shop in South Africa and would like to export there clothes to the US market.

 

Advise Cape Union Mart on a basis for segmenting the US market 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing