Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Lulu Hypermarket is the leading retailer in the Middle East. They sell their Lulu brand of bread, rice, washing powder along with wide range of manufacturer’s brands. This retailing activity of Lulu Hypermarket is classified as ________________.
a.
Manufacturer brand with few categories
b.
Own brand and few categories
c.
Manufacturer brand with many categories
d.
Own label and many categories
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