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Transcribed Image Text:CANDIDATE: Thank you for agreeing to conduct some research to assess my potential as a candidate in the upcoming election.
CONSULTANT: You're welcome. As a first step, our team analyzed the other potential primary contenders. The reality is that with such a strong
field, it is going to be difficult to gain the _majority
of votes necessary to avoid a runoff-unless you want to go negative from the start.
And our opposition research team found plenty of ammunition to do just that.
CANDIDATE: I think going negative right now is too risky. After assessing the current political situation, I'm guessing that negative campaigning
at this point might backfire with the voters. Because this is not a closed
primary, I'd rather spend my advertising dollars tailoring a
positive message to centrists and independents.
CONSULTANT: Staying positive is a great strategy.
CANDIDATE: Maybe, if I stick with positive messaging, I can get some support from
people outside Texas
CONSULTANT: You're absolutely right to avoid the trap of trying to please the extren unregistered voters
the nomination phase. Far too many
candidates find themselves in this situation and risk losing their appeal to the vote
election-those who ultimately
the opposition party
decide the winner. On the other hand, make sure you don't take the base vote for
CANDIDATE: Let's figure out how best to walk that line.
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