Calculate Cost Per Thousand for the campaign as a whole. (Rounding: penny.)
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Cost Per Thousand CPM
An advertising campaign features two print ads. One ad generates 15,007 exposures and cost $5,329. The second ad generates 19,223 impressions and cost $8,583.
Calculate Cost Per Thousand for the campaign as a whole. (Rounding: penny.)
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- When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?By definition, "Price" isSingle choice. a. what is charged for something (product or service) b. the term used by marketers defining the cost of a product c. the sticker on a product that suggests a price d. calculated by dividing cost with retail selling priceA small, discount retailer would like to do which of the following for their promotional strategy? Question 6 Answer a. Television advertisements during prime time shows. b. Full color advertisements in national magazines such as Time and People. c. A weekly ad in the Sunday newspaper. d. A 30-second ad spot during the Super Bowl.
- 5. A recent marketing study has shown that for your firm’s product a 2 percent increase in advertising expenditures results in about a 1 percent increase in units sold. Similarly, a 5 percent decrease in price generates about a 10 percent increase in units sold. Last year, your firm had overall sales revenue of $25 million. Assuming the information from the marketing study is correct, how much should your firm have spend on advertising last year? (Give the answer in millions of dollars and show 2 decimal places.)A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county. This practice is commonly referred to as which of the following? Question 6 options: a) Market positioning b) Marketing management c) Target marketing d) Promotional mixPlease dont provide answer in image format . Do type the answer ! The first answer is right. Can you help me with the shipping costs after the changes in packaging?
- 15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise planDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…Choose the correct option 1) Belinda went walking through the CNE (Canadian National Exhibition) and was offered a free sample of honey infused with vanilla. She had never tasted something so amazing. She bought 3 bottles. This is an example of which integrated marketing communications tool? a) Direct Marketing b) Personal Selling c) Advertising d) Sales Promotion 2) Adrina has a flower shop. She is planning to increase her store traffic by 10% in the next five months. She estimates that she should spend extra $1,500 on advertising to achieve that goal. In this example, which budgeting methods does Adrina use? a) Competitive Parity b) Personal Decision Strategy c) Objective and task d) Percentage of Sales 3) CIBC holds a 5K or 1K walk or run that raises funds for Canadian Cancer Society every year. This is an example of a) Cause-related marketing b) Public relations c) Product Placement d) Direct Marketing
- );1৭ ॥ | %0. O a E| alfa B/s أيقونة المجموعة Which of the following statements indicates that the salesperson is using the "Survey" approach? * "Mr. Khaled, the buyer for the Mayfield Company, has been very pleased with our line of drapes and suggested I arrange to show you our products." "I want to study your traffic patterns to be sure that our product meets your needs." "Would you be interested in a security system that is currently used by most major banks in America?" Allof the ontionsAD Link https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be 1. See the above ads and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an adConsider the following scenario: you are an ad-serving business that keeps a record of cookie data for advertisements to be shown on our web page for a certain vendor, such as Amazon. How does Amazon utilize data to determine which advertisements are the most effective?