Buyers can expect a product to be essentially as the seller represents it True False

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In the B2B arena, the sales funnel represents the buyer's journey and different tactics are appropriate at different stages of the process. If a prospect makes it to the bottom of the funnel but does not make a purchase, they are typically recycled to the top of the sales funnel to start the process all over again. Select one: True False

Product needs to be developed much before developing the Business strategy Group of answer choices True False

A value proposition positions the product or services in alignment with the consumer's preferences. Select one: True False

According to Dr. Fawcett, all of the following are value dimensions except________. Group of answer choices Adaptability Cost Delivery Innovation

Under the product concept marketing orientation, firms focus on making sure that products are available and customers can afford to buy the products. True F False

Your product’s customer satisfaction score changes from month to month. What is not reflected in the customer satisfaction score?

is simple tags or complex graphics that are part of the packaging buyer's view mix seller's view product development line extension factory consistency demand Internal marketing Labeling

Individually you will produce a briefing paper for a business outlining the steps the business could take to develop theirsustainability commitment and in particular, improve an element of their operations. You will need to select anappropriate and relevant business for this task.You will consider the pressures upon the business to become more sustainable, the challenges it might face, thedevelopments in the marketplace in which they operate and outline a strategic approach to making change withpotential targets and objectives. FOCUS - All reports will be a) broadly focused on becoming more sustainable in the first instance and b) willsubsequently drill down on ONE OF THESE areas [unless a link is obvious] AREAS - Energy use; Reducing plastic, Product redesign, Water use; Transport, pollution and the alternatives; Waste;Supply chains and their management ; Workplace issues ; CSR; Merchandising materials; Marketing Communications;or a company specific choice.