BUS 2020 Assignment #3 Page 190, Chapter 7: 7-9 What are three innovative ways you could optimize your college’s website for mobile devices? 7-10 If you wanted to get your employees’ attention about the need to reduce costs without starting up the rumor mill about the possibility of layoffs, would it be wise to send out an email with the subject line “To save everyone’s job, we must reduce costs now”? Explain your answer 7-11 Should you ever use emoticons in business email messages? Explain your answer 7-12 Communication on a major project is suffering because several team members are in the habit of writing cryptic or careless instant messages that often force recipients to engage in several rounds of follow-up messaging to figure out what the sender had in mind As project leader, you’ve spoken with these team members about the need to write clearer messages, but they respond that careful planning and writing defeats the whole purpose of instant messaging How should you handle the situation? 7-13 Your company’s webmaster has become a big fan of tagging, the practice of identifying web content with category labels to make it easy to later retrieve all the content on a particular topic She thinks tags are so powerful, in fact, that there is no longer any need to organize a website in any conventional, structured way By using tag filtering, she claims, people can find whatever they need In an email message, explain to her why information architecture is still necessary 7-14 Imagine that you’ve been on the job for two or three decades, and you’ve amassed a deep store of leadership wisdom during the years You’d like to share your wisdom with your 800 employees in a biweekly podcast Page 215, Chapter 8: 8-9 Can your company stay in control of its messages if it stays off social media? Why or why not? 8-10 Is leveraging your connections on social networks for business purposes ethical? Why or why not? 8-11 If one of the benefits of blogging and microblogging is the personal, intimate style of writing, is it a good idea to limit your creativity by adhering to conventional rules of grammar, spelling, and mechanics? Why or why not? 8-12 What are some ways the president of a hiking equipment company can use Twitter to engage potential customers without being overtly promotional? 8-13 If you know that most readers of your management advice blog access it on mobile devices, should you switch to Twitter instead so the shorter messages would be easier to read on small screens? Why or why not? Page 249, Chapter 9: 9-9 What similarities do you see between visuals and nonverbal communication? Explain your answer 9-10 After studying the designs of corporate websites, Penn State University professor S Shyam Sundar discovered quite an interesting phenomenon: The more interactive and engaging a website is, the more likely visitors are to “buy into whatever is being advocated” on the site In other words, if two websites have identical content, the site with greater interactivity and more “bells and whistles” would be more persuasive 33 Is it ethical to increase the persuasive power of a website simply by making it more interactive? Why or why not? 9-11 You’re writing a report for the director of human resources on implementing team-based management throughout your company You want to emphasize that since the new approaches were implemented six months ago, absenteeism and turnover have been sharply reduced in all but two departments How do you visually present your data in the most favorable light while maintaining honest communication? Explain 9-12 In addition to telling readers why an illustration is important, why else should you refer to it in the text of your document? 9-13 Imagine that you are going to film your instructor’s next lecture, and you have the luxury of using three cameras Where would you position them and why? (If you are taking an online course with no classroom, describe a generic classroom setting) References: Bovee, Courtland L; Thill, John V Business Communication Today (Page 190) Pearson Education Kindle Edition Bovee, Courtland L; Thill, John V Business Communication Today (Page 215) Pearson Education Kindle Edition Bovee, Courtland L; Thill, John V Business Communication Today (Page 249) Pearson Education Kindle Edition

BUS 2020

Assignment #3

Page 190, Chapter 7:

7-9 What are three innovative ways you could optimize your
college’s website for mobile devices?

7-10 If you wanted to get your employees’ attention about
the need to reduce costs without starting up the rumor mill about the
possibility of layoffs, would it be wise to send out an email with the subject
line “To save everyone’s job, we must reduce costs now”? Explain your answer

7-11 Should you ever use emoticons in business email
messages? Explain your answer

7-12 Communication on a major project is suffering because
several team members are in the habit of writing cryptic or careless instant
messages that often force recipients to engage in several rounds of follow-up
messaging to figure out what the sender had in mind As project leader, you’ve
spoken with these team members about the need to write clearer messages, but
they respond that careful planning and writing defeats the whole purpose of
instant messaging How should you handle the situation?

7-13 Your company’s webmaster has become a big fan of
tagging, the practice of identifying web content with category labels to make
it easy to later retrieve all the content on a particular topic She thinks
tags are so powerful, in fact, that there is no longer any need to organize a
website in any conventional, structured way By using tag filtering, she
claims, people can find whatever they need In an email message, explain to her
why information architecture is still necessary

7-14 Imagine that you’ve been on the job for two or three
decades, and you’ve amassed a deep store of leadership wisdom during the years
You’d like to share your wisdom with your 800 employees in a biweekly podcast

Page 215, Chapter 8:

8-9 Can your company stay in control of its messages if it
stays off social media? Why or why not?

8-10 Is leveraging your connections on social networks for
business purposes ethical? Why or why not?

8-11 If one of the benefits of blogging and microblogging
is the personal, intimate style of writing, is it a good idea to limit your
creativity by adhering to conventional rules of grammar, spelling, and
mechanics? Why or why not?

8-12 What are some ways the president of a hiking equipment
company can use Twitter to engage potential customers without being overtly
promotional?

8-13 If you know that most readers of your management
advice blog access it on mobile devices, should you switch to Twitter instead
so the shorter messages would be easier to read on small screens? Why or why
not?

Page 249, Chapter 9:

9-9 What similarities do you see between visuals and
nonverbal communication? Explain your answer

9-10 After studying the designs of corporate websites, Penn
State University professor S Shyam Sundar discovered quite an interesting
phenomenon: The more interactive and engaging a website is, the more likely
visitors are to “buy into whatever is being advocated” on the site In other
words, if two websites have identical content, the site with greater
interactivity and more “bells and whistles” would be more persuasive 33 Is it
ethical to increase the persuasive power of a website simply by making it more
interactive? Why or why not?

9-11 You’re writing a report for the director of human
resources on implementing team-based management throughout your company You
want to emphasize that since the new approaches were implemented six months
ago, absenteeism and turnover have been sharply reduced in all but two
departments How do you visually present your data in the most favorable light
while maintaining honest communication? Explain

9-12 In addition to telling readers why an illustration is
important, why else should you refer to it in the text of your document?

9-13 Imagine that you are going to film your instructor’s
next lecture, and you have the luxury of using three cameras Where would you
position them and why? (If you are taking an online course with no classroom,
describe a generic classroom setting)

References:

Bovee, Courtland L; Thill, John V Business Communication
Today (Page 190) Pearson Education Kindle Edition

Bovee, Courtland L; Thill, John V Business Communication
Today (Page 215) Pearson Education Kindle Edition

Bovee, Courtland L; Thill, John V Business Communication
Today (Page 249) Pearson Education Kindle Edition