Answered: Briefly explain how social media is…

Briefly explain how social media is relevant in a company's marketing mix, and how they can use various social media platforms to advertise their business.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter5: Social Media: Living In The Connected World

Section5.5: Monitoring And Measuring Social Media Marketing

Problem 1LO

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.

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