BMW bought billboard adversiting at the Jay's games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contrintuion margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?

Explains  3 common metod of setup advertising budgets and the benefit of each.

CASE: Ethical Advertising? A hospital has placed billboards throughout the region with the following statement: “Are You a Victim of Sexual or Domestic Assault? Come to Warman Center Where We Will Treat You Immediately. Our Staff of Counsellors and Providers Have Received Special Sensitivity Training in This Area. You Are Our Main Concern.” A twenty-five-year-old college student presents to the Warman Center’s emergency department stating, “My boyfriend assaulted and raped me and I need help.” The registration clerk notices that there are fresh bruises and bleeding on her face, neck, and arms. The student fills out registration information and is asked to sit in the waiting room. Several hours pass. The young woman approaches the registration clerk and states, “I am really scared. I have pain. I am terribly upset about what has happened to me, and I just can’t sit here any longer.” The registration clerk responds, “Haven’t you seen all the ambulances come in? We have patients with…

10 popular commercials that explain the compliance-gaining strategies they employ