BMW bought billboard adversiting at the Jay's games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contrintuion margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?
BMW bought billboard adversiting at the Jay's games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contrintuion margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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BMW bought billboard adversiting at the Jay's games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contrintuion margin they made on each car during this promotional campaign was $2,000. What is the ROMI for the billboard advertising?
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