Before launching your new range of CBD oils into the market, the pricing strategies for new products need to be carefully considered by the organisation. Consider the following questions and provide your considerations and recommendations to management in a report of no more than 600 words.
Before launching your new range of CBD oils into the market, the pricing strategies for new products need to be carefully considered by the organisation. Consider the following questions and provide your considerations and recommendations to management in a report of no more than 600 words.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Before launching your new range of CBD oils into the market, the pricing strategies for new
products need to be carefully considered by the organisation. Consider the following questions
and provide your considerations and recommendations to management in a report of no more
than 600 words.
As part of the launching strategy for CBD oils into the South African market, choose and
discuss the appropriate pricing strategy for this new product.
Discuss and apply the six price setting guidelines you need to consider when setting a
pricing strategy for CBD oil market in SA market.
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