B). If the cost of manufacturing (direct material and direct labour) is 60% of sales and profit is 10% of sales, what would be the improvement in profit if, through better planning and control, the cost of manufacturing was reduced from 60% of sales to 55% of sales? Existing Improvement Sales 100% Cost of 60% manufacturing Other cost 30% Profit C). Using the information in Part A, how much would sales have to increase to, to provide the same increase in profits?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Do only part C
B). If the cost of manufacturing (direct material and direct labour) is 60%
of sales and profit is
10% of sales, what would be the improvement in profit if, through
better planning and
control, the cost of manufacturing was reduced from 60% of sales to
55% of sales?
Existing Improvement
Sales
100%
Cost of
60%
manufacturing
Other cost
30%
Profit
C). Using the information in Part A, how much would sales have to
increase to, to provide the
same increase in profits?
Transcribed Image Text:B). If the cost of manufacturing (direct material and direct labour) is 60% of sales and profit is 10% of sales, what would be the improvement in profit if, through better planning and control, the cost of manufacturing was reduced from 60% of sales to 55% of sales? Existing Improvement Sales 100% Cost of 60% manufacturing Other cost 30% Profit C). Using the information in Part A, how much would sales have to increase to, to provide the same increase in profits?
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