Please answer the following questions. Use diagrams, if needed: a. Why do we need to value? and Why valuation matters to business people? b. Why do people perform valuations? c. How and when to apply valuation principles?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Please answer the following questions. Use diagrams, if needed:

a. Why do we need to value? and Why valuation matters to business people?
b. Why do people perform valuations?
c. How and when to apply valuation principles?

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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing