Assume you are appointed as head of marketing of AP Aluminum Company, which is a new company manufacturing and marketing aluminum extruded products, such a door, window, and partition aluminum frames, heat sinks, and control panels. Customers include house hold and business organizations. The factory is located in Ajman, UAE. You have discussed with your CEO to initially focus sales and distribution efforts in UAE, Qatar, Kuwait and Oman. You are required to design sales territories to cover the four countries. Describe how you would go about your task.

Assume you are appointed as head of marketing of AP Aluminum Company, which is a new company manufacturing and marketing aluminum extruded products, such a door, window, and partition aluminum frames, heat sinks, and control panels. Customers include house hold and business organizations. The factory is located in Ajman, UAE. You have discussed with your CEO to initially focus sales and distribution efforts in UAE, Qatar, Kuwait and Oman. You are required to design sales territories to cover the four countries. Describe how you would go about your task.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 3.8A

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