Sarah is the owner of a small business that sells handmade crafts. She wants to expand her business by exporting her products to other countries. Sarah has never exported her products before and is unsure of how to get started. Question: What are the key considerations that Sarah should keep in mind when exporting her handmade crafts? Provide recommendations for Sarah on how she can research and select potential export markets. Finally, outline the necessary steps she should take to ensure the smooth execution of her export transactions

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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Sarah is the owner of a small business that sells handmade crafts. She wants to expand her business by exporting her products to other countries. Sarah has never exported her products before and is unsure of how to get started.

Question: What are the key considerations that Sarah should keep in mind when exporting her handmade crafts? Provide recommendations for Sarah on how she can research and select potential export markets. Finally, outline the necessary steps she should take to ensure the smooth execution of her export transactions.

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing