Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?

Exciting new opportunities have presented themselves to you in the form of a consultant position with a big beverage producer. Be sure that your marketing strategy contains a discussion and explanation of the actions that may be performed to boost the company's online visibility, and that this information is included in the plan. Additionally, ensure that the discussion and explanation are part of your marketing strategy. Before going live with the website, you should be certain that each page has been subjected to extensive testing.

As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only.  You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget.   Have you successfully completed all of the important steps in planning an online marketing campaign?  If so, please say so.  If not, please identify the step(s) that you've missed in the plan above.

What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?