Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Assess the attractiveness of a country’s origin market for further growth by identifying potential benefits that can be derived from a further worldwide expansion. You should consider the impact that COVID-19 brought to the companies country of origin.
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- Choose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?arrow_forwardDiscuss the five ways (Modes) used by companies to enter a foreign market, give one example of each mode.arrow_forwardYou are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question. What are the possible modes of market entryarrow_forward
- Marketers must recognize that global cultural differences include knowledge, beliefs, art, morals, law, customs, and often unique capabilities acquired by people in the global marketplace. Identify why the culture of a country might influence the costs of doing business in that country. Describe a country and examples which validate your answer.arrow_forwardChoose a household item that you think is a product of globalization. In an essay, explain why it is a product of globalization and describe the process of globalization that circulated the production of such items. Also, describe the development of the country where the item originated from.arrow_forwardDiscuss any recent product whose introduction into a foreign culture may cause dysfunctional consequences and describe how the consequences might be eliminated and the product still profitably introduced. Please discuss this in light of international marketing, utilizing international marketing terms. Please discuss specifics, with detail.arrow_forward
- Identify and research the proposed new international marketsarrow_forwardExplore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?arrow_forwardHow might companies react based on COVID-19 with exporting, licensing and franchising, and acquisition?arrow_forward
- Which of the following modes of entering a foreign market has the highest level of investment and control? O Alliance Franchising Acquisition O Exportingarrow_forwardExplain how the buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.arrow_forwardThe European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question. Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.arrow_forward
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