As a Marketer for West Pack, you want to design a customer driven marketing strategy. You complete an audit to select the customers to serve and value proposition to include. Look at the options and choose what to include?i. Market segmentationii. Positioningiii. BrandingOptions I, ii and iiiOption i and iiOnly Option iOnly Option ii

Match the marketing growth strategy on the left with its description on the right. Instructions Market penetration Product development Market development Diversification ||| Selling more of existing goods and services to existing customers Selling existing goods and services to new customers. Creating new goods and services for existing markets Offering new goods and services to attract new customers 1

Give typing answer with explanation and conclusion

Explain CVP analysis and the information that it can provide to management. How could CVP analysis be used to evaluate whether additional advertising spending would lead to increased profit?