What tool would a company use if it wants to justify how its advertising dollars are being spent or how to utilize its collection of consumer data? Multiple Choice O social media branding strategies marketing analytics logistics a marketing mix
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- When a firm reaches out to a consumer through various digital methods such as email, mobile, and social media, they are utilizing what? Select one: a. Firm promotions b. Brand building blocks c. Consumer touchpoints d. Digital brand mediaA fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media.Critique one aspect of each of Lululemon’s marketing mix strategies. Product Strategy Market Channel Strategy Marketing Communication Strategy Target Markets
- Consider some of the consumer behavior topics for business-to-consumer (B2C) marketing. How might you apply them to business-to-business (B2B) settings? For example, how might non-compensatory models of choice work? Mental accounting?Explain the impact of Migration in marketing?As an accountant , how would you choose an advertising theme based on data received from marketing research
- What are Web-influenced sales and what is a reasonable estimate of total Web-influenced sales?Please create the following: Marketing Aspect: • Marketing Segmentation • Target Markets • Promotional ActivitiesWhich TWO of the following can big data analytics be used for? To ensure decisions are based on data free from bias To aid decisions on appropriate product development To inform management of what will happen in the future To forecast conditions which impact costs
- Which of the following is most effective to show that you really know your target market? O Commitments to buy O Data from third party databases Surveys of potential customers Own personal expertise relationships O Prior salesA) What is the concept of “competitive benchmarking? A technique for directly comparing technology and cost-effectiveness of products. A measure of market share in terms of volume sales. A method for assessing a company’s total service quality based on customer perceptions. A strategy to measure the financial strength of competitors in the market.Which of the following is not part of the marketing information system? Question 12 options: A) Political Climate B) Internal Database C) Marketing Intelligence D) Marketing Research