What tool would a company use if it wants to justify how its advertising dollars are being spent or how to utilize its collection of consumer data? Multiple Choice O social media branding strategies marketing analytics logistics a marketing mix

Explain how the sales mix can affect the profitability of a company.

critically evaluate the benefits of business analytics to a business organisation.

Introduction to business

Salesforce Automation systems help monitor salesforce activities and productivity. As a sales manager,briefly discuss the three (3) different categories of measurement to monitor and maximise the effectiveness of their salesforce.

The legal or regulatory frameworks affecting market- ing are at different stages around the world; different priorities and influences are at work. Explain their impact on marketing in your country and how companies are reacting to the laws or regulations.

Which of the following is not part of the marketing information system?    Question 12 options:   A)  Political Climate     B)  Internal Database    C)  Marketing Intelligence   D)  Marketing Research

Strategy and a Company's Business Model   Read the overview below and complete the activities that follow.   While the company’s strategy sets forth an approach to offering superior value, a company’s business model is management’s blueprint for delivering a valuable product or service to customers in a manner that will yield an attractive profit. In this exercise you will be asked to evaluate the business model for SiriusXM.   The two elements of a company’s business model are (1) its customer value proposition and (2) its profit formula. The customer value proposition is established by the company’s overall strategy and lays out the company’s approach to satisfying buyer wants and needs at a price the customer will consider to be a good value. The greater the value provided and the lower the price, the more attractive the value proposition is to customers. The profit formula describes the company’s approach to determining a cost structure that will allow for acceptable profits given…

Recognize how management accountants assist businesses in making strategic choices

Can you think of any company that used innovation as a competitive strategy