As an accountant , how would you choose an advertising theme based on data received from marketing research
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- Explain what a manager might find useful information from their comppany's income statement and balance sheet in planning and carrying out an advertising campaign.Explain how a management may utilize the income statement and balance sheet of their company to design and execute an advertising campaign.In business quantitative analysis, what is suitable decision tools applied?
- What tool would a company use if it wants to justify how its advertising dollars are being spent or how to utilize its collection of consumer data? Multiple Choice social media branding strategies marketing analytics logistics a marketing mixHow can a management accountant help formulate strategy?What guidelines do management accountants use?
- Consider some of the consumer behavior topics for business-to-consumer (B2C) marketing. How might you apply them to business-to-business (B2B) settings? For example, how might non-compensatory models of choice work? Mental accounting?Which of the following is not part of the marketing information system? Question 12 options: A) Political Climate B) Internal Database C) Marketing Intelligence D) Marketing ResearchManagerial accounting produces information: Select one: a. that follows the rules of GAAP b. to meet the needs of investors c. to meet the needs of external users d. that is often focused on the future
- Which of the following key decisions is a financial manager likely to make? A. Manage the promotion and positioning of a brand or product B. How much finance should be raised C. Plan and coordinate an organization’s workforce D. What production method to use for a new productIdentify the steps a business organisation might need to take to carry out market research in anoverseas market. Discuss whether the business would be best advised to have someone do theresearch for them or do it themselves.Providing information about the performance and fi nancial position of companies so thatusers can make economic decisions best describes the role of:A . auditing.