As a manager of a large clothing company, you are considering opening a new store in another parish to cater to the needs of your consumers in that particular area. Discuss the activities involved in each of the first THREE (3) steps in the rational model using the scenario above.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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As a manager of a large clothing company, you are considering opening a new store in another parish to cater to the needs of your consumers in that particular area.
Discuss the activities involved in each of the first THREE (3) steps in the rational model using the scenario above.

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