Which of the following elements can be considered as the opportunities for the Universities in SWOT analysis? Select one or more alternatives:

Market can be segmented at different levels. Briefly describe each and explain the benefit associated with segmenting the market at each of the four levels.

Scenario You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. 1. Describe why your company needs to diversify. What problem will diversifying the company solve? What kinds of quantitative and qualitative data will you target in your research on the current auto industry and the new industry?

What factors in economic segment can have significant impact on Florists in the U.S. (SIC Code: 599201; NAICS code 453110)?  How does each of these factors shape the growth and changes of the industry? What are the future trend of each factor and the resulting changes of the industry?